You meet someone who could hire you for your expertise and services. In the spirit of getting to know you, that decision-maker asks, “What do you speak about?” or “How do you help organizations?” or “Which groups have you worked with?”
These questions become your opening to convey how you assist people and why you’re the one experienced to do so. That’s exactly what a speaker one-sheet does, too. To convey that you’re a “must-have” expert, your one-sheet needs to be written and designed effectively.
Answers Key Questions
Your one-sheet, in effect, succinctly answers these seven questions that decision-makers would ask you in person at a first meeting:
1. How would you describe your area of expertise?
2. Whom do you work with and give presentations to?
3. What are the benefits of hiring you—
- for the leaders of the organization?
- for the participants in the ranks?
- for organizational progress?
4. What have you done that makes you an expert?
5. Which groups have you worked with before?
6. What did participants think of your contribution?
7. How can you be reached for more information?
Well-crafted words on your one-sheet answer these questions in the form of seven corresponding “must-have” elements:
1. Topics/Programs
2. Target Audience
3. Benefits (especially in headlines)
4. Biography
5. Client List
6. Testimonials
7. Contact Information
Adding Personality with Your Brand
Even if you have all of these elements in place, what turns it into a stronger “must-have” piece that represents you? In a word: Personality. Use bold, creative, unique graphics that support your brand, and set you apart from your competition. Follow up with a strong logo and a powerful tag line.
You are welcome to "reprint" this article on The Essential Elements of a Speaker One-Sheet as long as it remains complete and unaltered (including my "about the author" section at the end).
Would you like to learn more secrets to creating a 'Get-Hired'
One-Sheet? You can get more design and writing tips from
my One-Sheet AudioPak.
For over 18 years I've been creating "get-hired" one-sheets
for speakers, authors and solopreneurs. Now you can get
more in depth information about constructing a powerful
one-sheet with my One-Sheet AudioPak.
This is an exclusive hour-long interview that I recorded
with editor Barbara McNichol and Rebecca Morgan of SpeakerNet
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You'll learn:
- Who your messages should be directed to
- What written and graphic elements to include
- How to make your one-sheet 'float' above the rest
- The 3 most common mistakes speakers make on their one-sheet
- How to 'get over yourself' and start crafting a powerful
one-sheet
You'll also receive a 24-page full-color
handout packed with tips, worksheets and graphic samples.
Also several pages in the handout are from my award-winning
home study course, Turn Eye Appeal
into Buy Appeal: How to easily transform your marketing
pieces into dazzling, persuasive sales tools!
You get all this for as low as $47.00!
I'll throw in one more bonus . . . I'll give you a free
critique of your one-sheet . . .
or
You can apply the cost of this AudioPak toward the design
cost of a custom one-sheet created by MacGraphics Services.
2 Ways To Order!
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Download now in digital version, just
$47!!
Our MP3 audio files and PDF handout are "virus-free" and
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"See you" on the following pages!
Warmly,
Karen Saunders
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About the Author
Karen Saunders is the author of "Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!" Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services! Pick up FREE articles, audio classes, eCourse and ezines at http://www.macgraphics.net
