Rev up your company’s marketing juice in less than a day with marketing materials that reel in clients.

 

Bad economy got your business down?
We’ll show you the marketing magic you need to boost your client base, regardless of what the Fed is doing.

 

Create Brochures, Business Cards, Flyers, and Other Marketing Materials That SIZZLE! Let Your Marketing Bring in Customers, Clients, Leads—and SALES!

Even if you’re clueless about design, my step-by-step system will help you create polished marketing material that SELLS! 

Let’s play a game. Look over the three images below, and answer which image—the right side or the left side—looks better. Ready?

Before-Flyer		After-Flyer
Before-Logo		After-Logo
Before-Book Cover		After-Book Cover

If you answered “right” for each image…you’re right! Those images on the right are more harmonious, eye-catching, and designed so that the message really pops. They also led to more customer responses, more prospects, more interest, and more sales than the ones on the left.

They looked good. And they worked. The images on the right had eye appeal, the right qualities to get customers and prospects interested. They’re attractive, they say something, and they ask people to stick around. In the end, that leads to buy appeal—sales!

It’s Not Just the Product

Say you’re a businessperson with a really fantastic widget. This widget is the best on the block, in the city, possibly in the state. Heck, it could be the best widget in the world!

But does that mean people will buy it?

No.

Business-savvy people know that an excellent product all on its own doesn’t automatically mean the market will like it.

How do prospective clients treat your product or service when your marketing materials don’t pop? They ignore you. You’re anonymous, a face in the crowd. Your product doesn’t sell because your marketing materials are working against you, not for you.

Show Prospects What You’re Worth

Running your own business takes a lot of work. You may be scrambling behind the scenes to keep your accounts, services, and relationships immaculate.

Unfortunately, all that work is worthless if you can’t present your business professionally.

If your marketing materials—your brochures, logo, business cards, flyers, etc.—look like something your five year old made in art class, nobody will realize what kind of quality you truly offer. You’ll paddle like mad beneath the surface, but potential clients won’t recognize how wonderful your product is unless you show them.

From the desk of:  Karen Saunders
Date:

Dear Colleague,

Have you ever slaved away at a piece of marketing material, only to have it disregarded and tossed away? Has that flyer advertising your amazing blowout sale resulted in a mere trickle of potential customers? Have you given yourself multiple headaches trying to design a brochure that actually works?

I’ve been there. In the 20+ years I’ve been in this business, I have seen all kinds of clients. One of those clients was Louise, who ran a consulting business as a one-woman army. She took care of everything—accounting, ordering supplies, scheduling gigs, consulting, and marketing—spreading her attention thin to focus on many tasks at once. She was frugal, motivated, and going bankrupt.

Louise, resourceful as she was, rarely stayed in the black. She figured it was a cost thing. But her costs were already low—she didn’t use anyone else’s services! Why was her business about to die?

Baffled, she went to a trade show to try to drum up business one last time. As she was exploring the booths there, she ran into an old competitor whose client base was very similar to the one Louise needed. The man looked professional, confident, and surrounded by prospects. He confessed to Louise that business was booming so much that he had to turn clients down!

Louise was intrigued. What was her competitor’s magic? She found it in his brochures. Though his services were similar to Louise’s, his marketing collateral was flawless. His logo, which was memorable and eye-catching, was clearly visible on all of his brochures, business cards, and flyer. All three pieces were customized for the trade show. Everything came together so professionally and attractively that Louise’s brochures looked dull in comparison.

Aha! Thought Louise. The magic is in the marketing. She promised herself that she would create slick, beautiful, compelling marketing pieces that made her prospects realize just how good doing business with her would be.

Presentation is everything.

As Louise found out, the way your collateral is designed can either make you or break you. If your brochures and business cards send out the message that you’re an amateur, it’s time to fix them up.

Remember, your business cards and brochures are the first thing most people see of you. Do they make you look good? Like you can provide excellent service? If not, it’s time for a change.  

Would you want to do business with your company?

To build your client base, you must have a good reputation. That means that people need to perceive you, at the very least, as competent and professional. People need to trust in your abilities. How do you get them to do that?

Simple. By giving them reason to want to do business with you. By making such a good first impression that people want to know more about you. By giving them reason to visit your website, pick up the phone and call you, to set up that first project.

That’s where I can help you out. I will provide you with the tools and resources to get people to want to know more about you.

Is it possible to have the kinds of killer marketing materials
that get people interested—
while staying within a budget?

YES!

How do I know? Because I’ve done it.

I started out just like you. And when I finally decided in 1990 to take the plunge and go into business for myself, I knew I had to do something to separate myself from the competition. With that goal in mind, I set out publishing numerous articles, both over the internet and in print – getting my name and designs in front of the public eye. In fact, I’ve won 35 awards for my book cover designs, including one that earned the 2005 Writer’s Digest “Grand Prize” for the best self-published book in America! My book won the “Best of Show” and 1st Place in the “How To” category of the 2007 Colorado Independent Publishers Association EVVY Book Awards competition. It also won an 2006 APEX award, which stands for “Award for Publication Excellence.” Of the 5000+ entries they received, why did they choose mine? Click here to see my book covers for yourself.

Isn't it amazing what the right design can do for your image? Using the SAME design techniques and tricks you'll find in Turn Eye Appeal Into Buy Appeal, you'll be able to quickly and easily create these same makeovers in your own marketing materials…and reap the rewards with more sales!

Turn Eye Appeal Into Buy Appeal guides you through the process of creating savvy marketing materials that will attract customers.

It took me 25 years to figure out the secrets that I’m about to show you. I’ve distilled years of marketing know-how into one very readable book that can get you results within 1 day, for the price of a concert ticket.

You can download Turn Buy Appeal into Eye Appeal, get it on a CD that you can upload onto your computer, or order the Home Study Course in a binder. It’s up to you!

By learning the tricks in Turn Eye Appeal into Buy Appeal, you save:

• Money and time spent at a community college graphic design course
  
• Professional designer fees, which can really add up
  
• Endless revisions by a designer who doesn’t understand your business like you do

Don’t let customers get away without knowing what they're missing!

I’ve had 25 years of experience designing print media, and I want to let you in on my secrets. 

I will reveal…

• Professional ways to appeal to your market
• How to save hard-earned money on professional design
• How to wisely manage your production time
• A quick and easy trick for turning a profit on each project

I will show you these hard-won tricks, and more, in the book that shows you how to

TURN EYE APPEAL INTO BUY APPEAL.

Who should buy this book?

Have you spent hours laboring over a brochure design, only to have it end up with all the visual appeal of a bottle of generic aspirin? Have you seen people glance at your brochure, then move on, unimpressed? Have you seen a competitor—someone you know you’re as good or better than—pick up more business with attractive marketing material?

Have you started pulling out your hair because your marketing material just isn’t giving you the results you deserve?

I have some good news for you. IT’S NOT YOUR FAULT.

People study graphic design and marketing for years before they finally figure out what sells. If you embark on a marketing project yourself, you have a small chance of getting it right. Most of the time, however, your material falls a little bit short. Don’t worry! If you’re not a pro, there’s an easy way to pick up the key skills you need without years of trial and error.  

This system will help you:

• Boost your visibility in your market
  
• Learn how to organize a professional marketing campaign for your company, product, or service
• Spend only a short time in front of the computer to create marketing material that people actually pick up and read
  
• Look as though you contracted out all your design work (even though we both know you did it yourself!)
  
• Save money—then make money!

Say goodbye to wasting time and money chasing vague notions of what could work. I’m here to tell you what does work.

I’ll take you through a 5-step process that will make designing and producing your next printed piece a breeze. Ready? Here we go:

Step 1:

• Learn how to organize your project like a pro
• Make a connect-the-dots, foolproof plan so you're virtually guaranteed to have a successful project
• Manage your deadline from finish to start so you never miss a deadline again
• Learn the keys to a successful budget (know EXACTLY what's it going to cost you BEFORE you even start a project)

Step 2:

• Find the top 3 trigger buttons to reach your target audience (so they can't help but buy your product or service)
• The recipe for sales – an interactive outline of text, graphics, and colors that will take your customers from “lookers” to “buyers”

Step 3:

• The marriage of text and graphics – otherwise known as page layout. Once thought best left to the professionals, but I’ll put the power of the professionals in your hands. You'll walk away with a fantastic piece that will draw your customer to you like bees to honey!

Step 4:

• The number one editing mistake – and how to avoid it!
• What you need to do to eliminate typos and other uncomfortable mistakes (Or you could end up spending tons of money on something you're embarrassed to use.)

Step 5:

• The Pre-Flight Checklist that will save your project so you never have to worry about finding problems AFTER the fact
• Start the presses – how to know when your project is ready for printing (and when it isn't)
• Details, details – how to make sure what you want is what you get

Those are the nuts and bolts of designing a marketing piece. Now I’d like you to think about your last marketing project. Did it go as smoothly as it should have? Did you reach your target audience? Did the final product look like you thought it would?

Now think about your next marketing project. What if I told you that you could reach your target market more effectively and have a marketing theme that you could be proud of? Not just a brochure, but also an entire graphics theme that people associate with your business. And at the same time cut your production time in half.

If you’re ready to take the mystery out of marketing, click here.

Turn Eye Appeal into Buy Appeal teaches you to be seen. We lay out a fun, easy-to-execute system for you, making sure to hold your hand through the process of creating truly effective material.

With this system, we will help you:

• Give your marketing projects that professional, accomplished look
  
• Budget your marketing ventures
  
• Plan and execute your projects using ready-made checklists and outlines
  
• Have fun doing it!

Look here for a snapshot of what the book can give you.

When you buy the digital version, each item on the Table of Contents hyperlinks to its respective chapter. This put the information you want right at your fingertips.

The TURN EYE APPEAL INTO BUY APPEAL Table of Contents

• Good Marketing Requires Good Design (p. 9)
• 10 Questions to Answer Before Your Next Project (p. 10)
• 5-Step Workflow for Designing and Producing Your Printed Piece (p. 12)

• Make Visual Elements Memorable (p. 15)
• Branding: An Umbrella Concept You Can’t Ignore (p. 16)
• What Makes a Good Logo Design? (p. 18)
• Checklist for Designing a Successful Logo (p. 20)
• Tagging the Best Tag Line for Your Business (p. 21)
• Building a Better Business Card (p. 23)
• Why Maintain a Consistent Visual Identity? (p. 25)

• Writing Persuasive Content And Making It Flow (p. 28)
• Think in the Prospect’s Perspective (p. 29)
• Capturing Customers with Persuasive Words (p. 31)
• Marketing Writing That Gets Read (p. 34)
• How to Improve Your Proofreading Skills (p. 37)

• The Best Typography For Design And Readability (p. 39)
• Start with the ABC’s (p. 40)
• Legibility and Readability of Fonts (p. 41)
• Choosing Fonts (p. 42)
• How to Match Your Font to Your Message (p. 43)
• Setting the Tone of Your Text with Kerning, Tracking, and Leading (p. 44)
• 9 Typesetting Tricks that Design Pros Use (p. 48)
• Shopping for Types of Fonts (p. 51)

• Laying Out Your Pages With Style (p. 53)
• 6 Elements that Make Your Design Effective (p. 54)
• The Magic of Working with Grids (p. 56)
• Working with Images to Enhance Your Layout (p. 58)
• Jazz Up Your Layouts with Pull Quotes (p. 60)
• A Checklist of Features that Add Eye Appeal (p. 62)

• Design Solutions For Specific Projects (p. 64)
• 10 Questions to Answer Before Designing Your Flyer (p. 65)
• What Makes a Flyer A “Must Have” Marketing Tool? (p. 66)
• A Client-Capturing Website Builds Your Brand and Your Bottom Line (p. 69)
• Creating Presentations That Wow Audiences (p. 71)
• Tips for Designing Book Covers and Inside Pages (p. 75)

• Working with Digital Imagery (p. 79)
• Learning to Work with Digital Photos (p. 80)
• What to Consider When Buying a Scanner (p. 84)
• How to Scan Photos at the Correct Resolution (p. 86)

• The Role Of Color In Your Design (p. 88)
• How Color Can Add “Zing” to Your Design (p. 89)
• Easy Ways to Select Harmonious Colors (p. 91)
• Unlocking the Symbolic Meaning of Color (p. 93)
• RGB and CMYK – Colorful but Different (p. 95)
• Making Monitor Colors Match Your Printed Piece (p. 97)

• Getting Graphics Files Ready To Print (p. 99)
• Proper File Formats for Internet and Print (p. 100)
• The Versatility of PDF files (p. 102)
• Checklist for Making Your Files Print-Ready (p. 104)

• Answers To Your Printing Questions (p. 106)
• What Should You consider When Choosing a Printer? (p. 107)
• What’s the Difference Between a Digital and Offset Printer? (p. 109)
• How Can You Save Money on Color Printing? (p. 111)
• How Can You Maximize Two-Color Printing? (p. 113)
• What Paper Works Best? (p. 115)
• What Special Effects Will Add Flair to Your Print Job? (p. 119)
• What Kind of Folding Do You Need? (p. 121)
• What are Your Options for Binding? (p. 122)

• Resources (p. 125)

• What Comes Next (p. 126)

If you're ready to get started, click here.

Are you ready to set your marketing success in motion? Here are some of the details of what you’ll get:

• Years of marketing know-how condensed into 128 pages of fun, easy tutorials
• Nearly 200 illustrations, in full color
• Hyperlinks give you easy access to the sections you need
• Tons of checklists and tips to simplify the process

Click here to access our simple, fun system. Start launching your sales now!

Guess what? You also get – BONUSES!

I’m so confident that Turn Eye Appeal into Buy Appeal will help you quickly and easily plan, design, and produce eye-catching marketing material that I’m going to give you a personal kick-start to the process!

You’ve seen the book. You’ve read about the fabulous bonuses. Now, let’s play a game.

How much money do you think this exclusive home-study system could make you?

Let’s say Turn Eye Appeal Into Buy Appeal gives you just one regular new customer. How much would that be worth to you? $500? $1,000? How about $5,000?

Let’s take it a step further. Turn Eye Appeal Into Buy Appeal will probably give you the kind of exposure that boosts your business to a new level. How much would you pay for exposure that gives you steady new clients? Exposure that keeps you in the black long-term? Marketing that makes people call and email you, wanting to know more? Think of the sense of security, possibilities for growth, and bountiful bottom line associated with that kind of benefit. How much is that worth to you, in money terms? $500? $5,000? What about the return on investment you could get? Would your $5,000 make you $10,000—or more?

Luckily, you don’t have to spend much at all in order to reap the possibilities. We will offer you a complete home-study course, a pre-organized, printed, indexed manual in a 3-ring binder, PLUS a downloadable version of the course; for $197 + shipping and handling.

If you want a digital-only version, we will give you access to our 6mb downloadable course, stored on our secure Linux server. Download it immediately, virus-free, for only $97.

Some people like to have their course delivered on CD. If that’s your preference, I’ll send out a copy to you for $117 + shipping. When you have a CD, you can take your course wherever you go, have a backup copy on hand, and print out only the pages you want.

Remember, you’re making an investment that will reward you every single time you use it.

To make sure that you’re satisfied, I will offer you a LIFETIME GUARANTEE.

Our Lifetime Guarantee:
The Best Guide for Planning and Designing Top-Notch Marketing Materials That Get Results – or Your Money Back!

No questions asked. I am so sure that if you use the techniques in my book, you will have a huge impact on your profits that I’m willing to back it up.

So if Turn Eye Appeal Into Buy Appeal isn’t everything you expected, just let me know. I will provide a complete refund.

“Yes, Karen, I’m Ready
to Give My Business a Marketing Edge,
and Transform My Wishes Into Reality”

For my small investment:

• I’m ready to get organized with my marketing.
• I’m ready to focus improving my marketing.
• I’ll ready to manage my time successfully.
• All the techniques will arrive in my own 128-page manual with over 200 full-color graphics.
• I am ready to walk through how to turn my ideas into powerful marketing pieces.
• I’ll get my book right now if I order the digital version, or my CD or Home Study Course will ship within 3 days.
• I understand that Turn Eye Appeal Into Buy Appeal comes with a lifetime guarantee. I can receive a full refund anytime if I am not completely satisfied.
• I know I’ll also get 4 FREE bonuses worth more than $150!
• FREE BONUS #1 – A free consultation offering customized advice specific to MY current marketing project (Value $40)
• FREE BONUS #2 – Free 30-minute consult on your website with Patrice Rhoades-Baum (Value $199)
• FREE BONUS #3 – A copy of Word Trippers, the book that takes the guesswork out of tricky words (Value $10.99)
• FREE BONUS #4 -  A free consultation with accomplished writer/editor Barbara McNichol (Value $50)

ORDER YOUR COPY
ON OUR SECURE SERVERS NOW

Your order will be processed on our secure servers.

3 Ways To Order!

1) Download now in digital version, just $97!!
This 6Mb file is “virus-free” and stored on our secure Linux server . . . Download in confidence!

2) Get the File Delivered to You on CD, $117+FREE shipping
This is not an audio file but simply the book on a CD for you to open on your computer and view or print. Perfect for those with slower speed Internet connections or limited download capability. Out the door within 3 business days.

3) Get the Home Study Course Delivered, $197+ shipping
This is a full-color printed manual with 3-ring binder and tabs. Out the door within 3 business days.

Still Not Sure?
Order Now…Try It Out Risk Free.

You can take my 100% guarantee to the bank if you are not completely satisfied.

OK, so now the ball’s in your court. Marketing success is waiting for you! Order now via our secure servers.

My Best,

Karen Saunders
Owner, MacGraphics Services

P.S. Remember that the number one reason businesses fail is not because of poor service or quality. It’s because nobody knew they were there. So arm yourself with the knowledge of marketing know how. Be a success!

P.P.S. The free bonuses are available for only a limited time. Order now before they expire. I want you to get the most for your investment!

P.P.P.S. Don’t forget that this offer comes with a LIFETIME GUARANTEE. If you use the tips in this book even one time it will have paid for itself. You have nothing to lose and everything to gain!

P.P.P.S. What ever happened to Louise? She’s doing just great. She tripled her income the first year she changed her marketing attitude, and is planning on opening her second shop next quarter!